Unbox Elegance

We were tasked with designing a premium packaging design & out of box experience for a rare group of American Express’s invite-only card-members. Through the discovery process, we developed the premise that craftsmanship, details, and thoughtfully considered presentations create a memorable interaction between the card-member and the American Express brand. The unique solution was to design a packaging experience that symbolizes success and recognition for its recipient members. Elegance, unboxed.

  • American Express
  • Packaging Design
    Out of Box Experience


Quiet and refined in its appearance, the nearly-black wooden box is timeless, elegant, and mysterious. The box itself is a keepsake, designed to serve as a longstanding memento of the recipient’s achievement.